Just as legendary. Not as scary.
For the 2022 D&AD New Blood Awards, My team and I created a campaign for the William Lawson's brief calling for a campaign to promote William Lawson’s Orange, a lower ABV scotch with an orange flavor. We incorporated the brand's humor within our campaign and came up with the concept of playing off scary legends in a way that's not so scary.
William Lawson's Print Ads:
William Lawson's Radio Spots (30s):
