World-class contract & communication training
Being a new company, First Rule Contract Training needed clear and professional communication with attention grabbing graphics to start off strong. I helped First Rule show a friendly face to a customer base with a daunting task at hand.
I began at First Rule by creating the guidelines for our branding. First Rule discussed strong ties to construction, bold colors, and the brand fitting in "like a puzzle piece."
First Rule logo animation and an outro animation from finished training course modules:
Branded pocket guide covers to supplement the digital training course.
Promo video edited from green screen footage for a talk at CFMA (Construction Finance Managers Association National Conference) with First Rule founder, Eliot Wagonheim Esq.:
Print advertising featured in ABC Baltimore Magazine: